Founder 2025-01 → present

Paid in Web3

Paid in Web3
The problem

Most people who want to work in Web3 assume the only way in is to become a developer. That belief filters out the writers, designers, community managers, analysts and operators the ecosystem actually needs, and leaves people learning to code for a role they never wanted instead of applying skills they already have.

The approach

A free, beginner-facing product that maps the landscape in plain language: what the ecosystem is, which roles genuinely exist, which of a person's existing skills already transfer, and what a realistic first step looks like. No prerequisites and no cost, because a paywall at the entry point reproduces exactly the barrier the product exists to remove.

The outcome

Live and free to use. The clearest expression of a position that runs through all of Duke Peter's work: participation in emerging technology is limited by legibility and access far more often than it is limited by talent.

Paid in Web3 is a free product for people starting from zero. It exists to answer one question honestly: what can someone actually do in this ecosystem, given the skills they already have?

The premise is that the barrier is legibility rather than talent. Web3 presents itself through jargon, price charts and developer tooling, so a capable writer, designer, community manager or analyst reasonably concludes there is nothing in it for them. That conclusion is wrong, and it is expensive — both for the person and for an ecosystem that is short of exactly those roles.

What it does

Paid in Web3 maps the terrain in plain language. It sets out what the ecosystem is and how value moves through it, which non-technical roles genuinely exist and are genuinely paid, how a person’s existing skills translate into those roles, and what a realistic, unglamorous first step looks like.

It is free deliberately. Charging at the entry point would reproduce precisely the barrier the product was built to remove, and Duke Peter’s position across every project on this site is that access is the binding constraint.